Industrial Lighting, Chandelier
I went to the Hubbardton Forge website as I was familiar with the handmade quality of the product from this Vermont foundry. We knew the moment we laid eyes on The Corona that it was the one! This “au current” chandelier had recently made a splash on the market with a very beautiful ad photo; a hand-forged, organic form with elegant curves and warm metal finishes. The glowing quality of illumination created intimacy that seemed to click with the sentiment of Susan and Jeff’s space.
Thanks to Jonathon of Cole Electric in Kirkland WA, for providing us with his solid electrical experience and easy-going personality during the installation of The Corona, which is now air-born, at a finish length of 152”, in Susan and Jeff’s home!
Sometimes as consumers, we blame ourselves if we are not meeting our own standards, and negative emotion becomes attached to decision- making. It is my job as a designer to be aware of these ‘consumer quirks’ and do what I can to offer my clients the best possible experience.
In the book “The Paradox of Choice – Why More is Less” (2004), by Barry Schwartz, the author describes a modern movement “voluntary simplicity”, where the core idea is that there are too many choices, too many decisions, and too little time to do what is really important.”
“Over choice takes place when the advantages of diversity and individualization are canceled by the complexity of buyer’s decision-making process.”
— From Alvin Toffler, Future Shock, 1971